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Businesses are made and run by families. Purefresh Organic was born out of a concern about the well being of our loved ones, and how what we do here and now is going to affect our children, our children's children, and the place where we live.

Jeffery Turner - Chairman, and Peter Turner - Managing Director
Peter and Jeffrey's family have been in the produce industry for 400 odd years only, in England first and then in New Zealand since the 1880s! They set up Purefresh Organic after they realized that the only way to grow the industry was by selling organics through supermarket outlets. Thanks to them more and more New Zealanders are enjoying the benefits of a chemical free diet every day .

Anna Aloma - Purefresh General Manager
Anna came to NZ from Spain in the early 1990s following a kiwi. She raised two beautiful girls, learnt what the word "organic" meant,  and went back to University where she got a Post Graduate Diploma in Environmental Management. After pestering her future boss for weeks, she finally got her dream job at Fresh Direct, selling organic fruit and veges to supermarkets against all odds, all by herself until somebody took pity on her.

Rob Quinn - Purefresh Trading Manager
Rob was joined the team in 2001 to help with the operational side of the business. He has a  first class honours degree in Geography, three beautiful girls, and the patience of a saint. He got infected with the organic bug and has been going crazy  buying organics from Kaitaia to Invercargill 12 hours a day to supply our ever increasing customer base.

Alex Ghisleni - Sales Representative
Alex was dragged away from her kitchen and catering business some time ago to help promote organic produce all over the country. She's been visiting supermarket stores  ever since, making sure organics get their fair share of shelf space, while she still cooks for her two children Sasha and Cosimo, and her Italian husband Fabio.  She is also the best Fijian skier you will ever meet!

Steve Wylie - Manager South Island
Steve Wylie learnt about organics the hard way,  market gardening organic fruit and veges for two years after he finished his Bachelor of Resource Science at Lincoln University. He then decided to set up his own wholesaling business servicing cafes, hotels, and health food shops, which he did single handedly for a few more years. When we invited him to to join us as South Island Purefresh Organic Manager he didn't have to think about it, 'cos as he said, it's so much more fun when you do it with someone. He lives in the beautiful Canterbury countryside with his partner, dogs, and vege patch.