home> organic benefits> great taste

Organic farming starts with the nourishment of the soil, which leads to the nourishment of the plant and, ultimately, our palate.

Many of our customers tell us taste is the reason for them buying organic. Their children "demand" (we are told) organic carrots, apples, oranges, pears, strawberries and potatoes because they think they taste better too!

Chefs all over the world are also turning to organic produce in search of how things used to taste when we were children.

Apparently, the lower nitrogen supply in organic farming leads to an earlier completion of growth and commencement of ripening and other maturity processes, resulting in higher phytonutrients involved in colour, and taste.

So there is a "biological"reason for organic produce tasting better after all…but if you don’t believe us, just give it a go, and taste for yourself…

 

Interesting facts


Organic food sales in New Zealand grew from 32.5 million in the year 2000 to 71 million by March 2002.
home | our produce | organic benefits | organic farming | organic facts | links | contact us © 2004 Fresh Direct NZ Ltd